In Conversation with Stephan Wiemer
An interview with the architect of Thuma Flagship, Stephan Wiemer, on his approach to design, where he draws inspiration, and the vision behind the NYC space.
What initially drew you to architecture?
SW: Although I am from Germany and studied architecture in Europe, I discovered architecture while in high school in Madison, Wisconsin. An art teacher who was a trained architect got me interested. My first exposure to modernist architecture was Frank Lloyd Wright’s projects in Wisconsin.
In broad strokes, how would you describe your approach to design?
SW: I see the architect as a director, setting the scene, guiding movement and action within a space. I am drawn to ideas of simplicity and minimalism, a non-referential aesthetic. A major influence is the study of light. Lighting is of great importance in defining spatial experience.
How has your approach changed with time?
SW: A design approach is always evolving. Each project has its own challenges. I favor a form of contextualism which forces us to rethink one’s approach for each location. Over time I feel more relaxed, less strict about following a concept for a space or project. Design doesn’t have to be overburdened with meaning. To achieve simple beauty is hard enough in itself.
Your work shows a kind of minimalism that exudes warmth. How do you achieve this balance?
SW: I think the key is the right use of materials. I let materials themselves define the character, finding the right harmony between clean and refined while maintaining a natural texture and tactility. Lighting also makes such a difference in setting the tone. Intensity and temperature of all lighting aims to emphasize warmth.
In general, where do you find inspiration?
SW: I travel quite a bit, visit museums, and follow several architectural publications. I feel I am always connected to the places where I have lived and studied. I have always drawn a lot of inspiration from the Bauhaus movement. I also follow the work of a few designers and architects in Scandinavia and Switzerland. But inspiration can be found in so many ways.
Where did you draw inspiration for Thuma Flagship’s design?
SW: Thuma initially approached me with the idea of hospitality, so we built upon this concept. At the heart of the experience is the idea that visitors use the space as a place of interaction, respite, and stimulation. Visitors are encouraged to spend the day relaxing on one of the many lounges, thumbing through one of the many books, or exploring Thuma’s design history or samples, rather than feeling rushed or pressured to purchase something. The design concept centers around this idea of hospitality, incorporating elements of boutique hotels that have a more personal relationship to their locality.
How did the space inform design?
SW: The two-story space is housed in a former firehouse which served as the headquarters of the Gay Activists Alliance (GAA) in the 1970s. The challenge of a landmark space is honoring the history of the building and its connection to the neighborhood. The most prominent feature of the building is the oversized garage doors which had to be used in their current condition. It was important to organize the spatial program so that these massive doors could be used to their fullest potential. The large portal welcomes the community into the Café and Lobby.
Thuma is a brand grounded in natural materials. In what ways is this echoed in Thuma Flagship?
SW: It was important to maintain the natural material palette. We purposely chose materials which complemented Thuma’s and allowed them to be the prominent elements within the space. Very neutral color tones with subtle earthen textures were chosen: travertine counters, limewash and plaster treatments for walls, cement, bleached oak floors. The plants also created a tie back to the tropical origins of Thuma’s wood, and a vibrant contrast to more neutral elements.
What is a design detail in Thuma Flagship that stands out to you?
SW: I think the double height staircase with the skylight at the top stands out the most, with a great impact to the spatial experience and somewhat unexpected.
What is your favorite way to spend time at home?
SW: I have 2 kids so it’s non-stop and there’s not much “relaxing with a good book.” I think the dining table is the center of our home. We like to do family dinners. Good food and good company.
